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The web site bluntedbarbers.com has the following in the web page, "Blunted barbers is a contemporary barbershop which was established in Edinburghs New Town in 2009 after 15 years experience within barbering and hairdressing in the City Centre of Edinburgh." We noticed that the webpage also stated " The barbershop is a relaxed male only environment, which tailors the cut to suit each client, whether they are looking for something traditional or extremely fashionable." The header had blunted barbers as the highest ranking optimized keyword. This keyword is followed by 1A York Place Edinburgh, barbers Edinburgh, and barbershop Edinburgh which isn't as urgent as blunted barbers. The other words bluntedbarbers.com used was York Place Edinburgh. male grooming is included but will not be seen by search engines.